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“Thus, some kind of non-random process seems to have targeted hair and eye color per se, that is, as visible characteristics. But how? And why? For some, including the geneticist Luigi L. Cavalli-Sforza, the answer is sexual selection. This mode of selection intensifies when males outnumber females among individuals ready to mate, or vice versa. The sex in excess supply has to compete for a mate and resorts to the same strategies that advertisers use to grab attention, such as the use of bright or striking colors.”