Posted on

Branding Feminism

“The “wave” of second-wave feminism refers to a collective project of liberation demanding wide-sweeping transformation of the entire world. The “wave” in Third-wave has no referent in a collective movement for political change. Third-wave in contrast has effectively displaced any collective world-changing project with (individualized) empowerment. In the process, “feminism” is converted from a term referring to a political movement to an identity-term whereby “feminist” has no contents save for whatever empowers the individual woman who chooses the identity for herself.”

Dialectical Spin: Radical Feminism in Other-Land

Branding Feminism: Brand-Slutwalk[1]

By now everyone knows the comment that sparked the first Slutwalk (Toronto) and its wild-fire spread across the globe.  It began with a classic scene of mansplaining[2]: A man  schooling women about how to avoid rape. To make things worse, the man was even more legitimized/authorized as a mansplainer due to his status as a police officer. In this instance the cop advised his audience that if women didn’t dress “like sluts” it might help with the rape-prevention. The feminist outrage spurred by the comment was fierce and a terrible thing to waste—which is precisely what happened when outrage against victim-blaming in a rape culture was (and is) redirected and de-fused into shallow and bubble-headed libertarian credo: If you’ve ever been called a slut, stand up now and say together – I am a slut. . . stand up and say it with me:…

View original post 3,978 more words

Advertisements